When you go shopping, you will notice that you have a choice of brands on just about any type of item. Often, you will also find your selection of store brands and generic brands that may offer a significant discount.
Be sure not to confuse store brand with a generic brand. You can usually distinguish the two by their packaging. The store brand may closely resemble an advertised brand but just be a name you aren't familiar with. Generic product packaging is usually much more plain. A can of soda might just be labeled “Cola.”
Are store brands, often called “private label’, worth the money? Let us look at store and generic brands versus name brand items and see how they are different.