A 2018 Identity Fraud Reporti produced by Javelin Strategy & Research, shows the number of identity theft victims increased to 16.7 million in the U.S. This is an 8% increase from the previous year. Despite industry efforts to prevent identity fraud, the study shows that identity thieves stole from 1.3 million more victims in 2018 and the amount stolen increased to $16.8 billion. The types of identity fraud continued to move online and away from physical stores due to embedded chip cards. It was reported that fraud is getting more complicated, meaning identity fraud criminals are opening more new accounts to compromise accounts consumers already have.